This has been an issue, however, once upon a time durability was actually a marketing term used for regular appliances. Companies sold people on it.
Now durability as a term exists only for things like jeans and trucks where it’s not supposed to indicate that you can use the thing for long, but rather, to indicate a macho DIY culture.
I believe marketing has played a large role in moving consumers away from even considering how long a product will last.
Now durability as a term exists only for things like jeans and trucks where it’s not supposed to indicate that you can use the thing for long, but rather, to indicate a macho DIY culture.
I believe marketing has played a large role in moving consumers away from even considering how long a product will last.