The million dollar question is how to get good rankings for good keywords without having to spend too much money. This article does a good job describing how to keep a successful site optimized but actually getting the rankings is not covered much.
Never, ever, let marketers send newsletters and promotional e-mails from the same IPs that the websites are hosted on. A rogue employee who violates the CAN-SPAM act may result in the entire website being blacklisted.
But the problem is all someone needs to do is just get the IP for the website from the email link and blacklist that too, so a different IP will not help much. The best solution for blacklisting is cloud hosting which has many IPs , so the odds of all being blacklisted are slim. Amazon s3 servers have like 100+ ips
The key to getting good rankings for good keywords is really the same as it's always been: writing stuff people actually want to read/find useful and getting it referenced by sites and services with a large audience and a decent reputation.
That's why so many startups and agencies fail miserably with their blogs; because their content is third rate crap that no one really wants to read. They wonder why say, Moz or Sitepoint gets all the traffic, and you want to say "have you actually looked at your own work?" given that the latter two companies offer useful, actionable advice and they don't. It's like they expect the magic Google fairy to take their uninteresting work and hey presto, it suddenly appears on page 1 and get millions of views.
Okay, it's not quite that simple. Sites with a bigger marketing budget tend to do better, as do sites and companies willing to put a lot more time into getting content out on a regular basis. And yes, some people will get temporarily (or sometimes semi permanent) advantages through dodgy things like private blog networks and paid links.
But actually trying and putting in the effort/treating the SEO side as a full time job is really the minimum here, and many don't seem to even bother.
This. It's all about supply and demand, stuffing keywords to game the SERP is a short term tactic.
If you have content that people dig, Google will automatically send you more traffic.
If you have mediocre run of the mill startup content blog, you are shit out of luck because you are doing the same thing everyone else who failed is doing
I don’t understand, a mail server sends an email and it has an ip address. There’s no website associated with that. Sure, there’s an email address, and a load of rules about how to help avoid spam by setting up SPF and DKIM and DMARC to prove that the mail server is allowed to send on behalf of the domain. And if the specific IP address of the mail server ends up on a spam list, you can try to get it removed or start sending from another ip.
I don’t get what it means for the entire website to be blocked from an SEO perspective. Google don’t remove you from the index because an IP address ends up on a spam list and that’s also where you website is hosted, right?
Also, you’re only hosting on s3 if you’re hosting a totally static website, which very few people do.
You could potentially host an spa on s3 which hits an api. In that situation the spa would still be indexable. And I dont think google removes you from the index, but spam coming from the same ip seems to be a negative criteria.
Is it negative criteria though? It seems to me that with shared hosting the situation would be so common that it would seem to be big false positive metric. Granted, it’s a couple of years ago and things maybe have changed, but here’s Matt Cutts saying that it doesn’t (for that reason) https://youtu.be/4peSUa2FKvk
I think this is the danger of the SEO industry. On the one hand you have bad actors trying to game the system, but on the other, people selling you legitimate SEO are often claiming rules as fact with little or no evidence - because it’s different to verify.
That's what I was hoping what this link was about. I'd love to see a high level list of how to do keyword analytics and other things to have a better idea of what wording to use and try to rank better.
Never, ever, let marketers send newsletters and promotional e-mails from the same IPs that the websites are hosted on. A rogue employee who violates the CAN-SPAM act may result in the entire website being blacklisted.
But the problem is all someone needs to do is just get the IP for the website from the email link and blacklist that too, so a different IP will not help much. The best solution for blacklisting is cloud hosting which has many IPs , so the odds of all being blacklisted are slim. Amazon s3 servers have like 100+ ips