You can dim LEDs by turning them on and off really fast using a process known as pulse width modulation (PWM). Ideally for something like brake lights you would use a constant current driver to control the light level to prevent flickering. I don't know why GM is using PWM, but I'm guessing they just use a cheap control circuit. I really hate their LED tail lights. Just moving your eyes from side to side is enough to easily see the flashing.

Also, due to leakage for large LEDs they are more efficient at higher current. That means that for a given power, you're better off driving them at a higher current for a shorter duration. You can increase the effective luminance without violating the power spec.