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That book also gave us the term "meme" which, in its original form, is way more interesting than "animated GIFs spread on social media."


It's such a weird twist of irony that someone like Dawkins invented a term that has been so abused and deformed beyond all recognition. As expected, he hates what it's become; but it has truly evolved, beyond his control, so there's a wonderful truth there!


It really is underappreciated how much 4chan has shaped Internet, and now mainstream, culture.




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