If you tried to film this advert on a VGA webcam and edit it on an Amiga I don't think you'd get results this good no matter how skilled the person was.
It may take someone skilled to get the best out of the kit, but they're showing that they kit doesn't limit you.
If the film maker was good, the output would be good regardless of the terrible camera. It would just be a different ad. Not focused on flawless lighting and gliding smooth lines etc.
An interesting example of this is an episode of DigitalRev's Cheap Camera Challenge, whereby the filmmaker Phillip Bloom was tasked with producing a short film using a Barbie with an integrated 240p camera: https://www.youtube.com/watch?v=9VS3C183G8g.
As long as the quality of the camera meets a certain standard, then yeah, cinematography is mainly about creative framing, good lighting, etc.
The thing about better cameras is that they just give you more options, features, flexibility etc. - but if you don’t know anything about the craft, you won’t be much better off with a $50,000 camera vs. a $500 one!
"The thing about better cameras is that they just give you more options, features, flexibility etc"
Yes I agree, that's not really highlighted in an advert though.
If a camera has one feature, you use that one feature. You cant tell from a film that's used that one feature whether the camera was expensive or cheap. Especially when the point of the film was to show off the camera, and that one feature.
If a person can do something good with any old piece of kit, doesn't that say more about the person than the kit?