I'd say so. Google is a joke, it doesn't give relevant results anymore and limits itself solely to 'pop culture' results. There needs to be 'contextual search', i.e look at your previous queries and factor that into your current search.
I don't work at Google, but considering the amount of research scientists on the search team and the troves of data they have on users, I think they already use contextual data quite heavily.
Anecdotally, if you type a google search for something along the lines of spring break in Florida, then search Google Flights, it auto-populates the dates of Spring Break into the search.
