"With it, you have the power to keep running With it, you will no longer waste the annual fee of fitness card. With it, you can use your footsteps to measure the length of your life. With it, there is health With it, walking on the road, you are the most special one."

this sounds like one of the chinese knock-off companies that just ignored the patents.

Amazon will take down product pages that violate patents--not sure how quickly, but I've seen people complain about it in the FBA reddit forums.