There is absolutely a limit to the amount of unique ideas/efforts which make a return across a large percent of the population. That population has an upper limit on spend and time spent adopting said product. They don't have an unlimited amount of time and that's exactly what companies have been hammering on to extract more of. Facebook, for example.

It's time we stop pushing this STUPID narrative that software can make you rich if you are just willing to throw your user's interests out the window and "work harder". That is not how this works.