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chicken contact lenses (to reduce aggression) was one of my favorite business case studies: https://gohighbrow.com/optical-distortion-aka-the-chicken-co...

i won't spoil the punchline (it's not obvious from first blush).



Someone made a website for it too: https://www.opticaldistortion.com/


awesome but how do I learn more about this? Both links from that page are dead -_-


if you want the punchline, this quora answer has it (SPOILER ALERT): https://www.quora.com/What-is-the-most-useful-Harvard-Busine...

otherwise you can search for “ODI optical distortion business case” to find sites that have the setup and various attempts at analyzing/answering the case.




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