That's great but this is being very generous because Tesla cuts across market segments in a way that the other manufacturers don't per brand. This is by total vehicles sold, not delivered, including the Model 3, which I would not put on the same level as a MB C-Class, for example. It competes with Honda Accord, not Honda Legend/Acura RLX.
If you were to split up the numbers by auto groups and then focus on sales of comparable vehicles across brands, it would look very different.
Why anyone would spend $40K plus on a vehicle baffles me, but that being said, if the article is accurate, good on Tesla for being such a rival to the other established brands against all odds.
BMW's average selling price is about $55K, but Tesla's Model 3 sold in the high $30s to low $40s when the federal tax credit is included. States like California offer additional discounts.
Further, the author compares Tesla's global delivery numbers with other manufacturers' US-only numbers, and doesn't explicitly mention that the expiring tax credit temporarily pulled demand forward this quarter.
So maybe BMW is more profitable or pulls in more revenue than Tesla in the US, or maybe not. Also, Model 3 has only been delivered to US and Canada's customers, and only expanded to Europe very recently. But the point remains, Tesla is "now America's Number One Premium Automotive Company"? Whether that will be true next quarter remains to be seen. Not sure what you're trying to dispute?
Also true that tax credit expiration played a part. Do you think BMW or Lexus didn't have any promotion this past quarter?
Citation needed for both of your claims. The latest I found is that the average Model 3 selling price is 60k, which would become 50k at best with tax credits. Right in line with your BMW number [1]
Your data is out of date. On tesla.com it is impossible to configure a non-performance version of the car which comes anywhere near $60K. They stopped selling "full self driving" and there have been other pricing tweaks, including a $44K version. See Troy's Teslike spreadsheet for a sample of the order breakdown among the super enthusiasts.
https://twitter.com/FredericLambert/status/10809989511956766...