Correct. The goal was to have your lights automagically adjust during the day / evening, provide a gentle wakeup for winter countries / months with more blue light, and have a soft light for 3AM when you stumble to the bathroom.

I do reasonable amounts of manufacturing of other products, so had existing contacts on the ground.

The prototype build was a fully functioning strip with wifi control (and a very basic / terrible app attached).

Sticking points were marketing and bricks and mortar distributions - which are always large problems to solve.