Much of this is PR dominance as well. Corporate media has already done 90% of the hard work for people to be able to easily market and feel good about opposing specific issues. You just need to fill in the colors in the coloring book. But these issues have been done and accepted for the longest time, such as Google's State Department staffed Jigsaw branch that creates tools, shown in Wikileaks, to assist overthrowing foreign governments in collaboration with the State Department, or tools that AI-censors comments, or tools that delegates control of the discoverability of grassroot contents to other corporate conglomerates.