Baidu currently has no real competitors so they can afford to be a bit lazy. If Google enters the Chinese search engine market then Baidu won't just surrender, they'll improve their product to compete. They certainly have the capital and resources to do so if they make it a priority.
Baidu has been worse than Google at Chinese language search for its entire existence and only got traction because it was the best way to get porn and Google’s performance was highly degraded by package dropping. Google has no competitors in search. It’s so much better that the other search engines are just comical.