Outside of Silicon Valley/NYC/DC, no one is going to pay your "full stack web developer", 200K. Full stack developers are a dime a dozen and you can outsource your typical CRUD Software As A Service app overseas or "rural source" it to Middle America.
Maybe not $200k, but you can at least ask for more.
Also, I'd be a little careful about out-sourcing and rural-sourcing. I've found that many high-quality remote workers charge Bay Area rates regardless of where they live. If they're not, well, that may signal a lack of quality. You can get a bit of a discount, or find a more specialized person than you might otherwise.
To those of you in low-cost-of-living areas: Consider raising your rates to signal your quality. You're worth it.
But that’s kind of the point. If all you’re doing is working on yet another software as a service CRUD app, you don’t need a team of A players. You just need halfway competent developers and one of two architect level positions to steer them.
That’s true. I’ve interviewed “full stack developers” who when you asked them to write a query they started writing C# Linq statements as if they were using Entity Framework.
It only takes one of two steps above the average “full stack developer” to be the one eyed king.