I just mailed this post to my partners. We recently merged.
They sold individual accounts to teacher and students. I sold accounts to schools.
Their users are very web savvy and need no training. My users did not seek out the app online. They are being asked by their schools to use the application.
We are noticing now how things we took for granted in the UI are now being questioned. These new users are struggling with the same exact UI that the others picked up and ran with.
Although it is a much larger sale, we are finding ourselves having to "hide" most of our options behind an "advanced" button. We are giving the school admins control to set all of the options and therefore simplifying the app as much as possible. This will make our new users feel comfortable.
They sold individual accounts to teacher and students. I sold accounts to schools.
Their users are very web savvy and need no training. My users did not seek out the app online. They are being asked by their schools to use the application.
We are noticing now how things we took for granted in the UI are now being questioned. These new users are struggling with the same exact UI that the others picked up and ran with.
Although it is a much larger sale, we are finding ourselves having to "hide" most of our options behind an "advanced" button. We are giving the school admins control to set all of the options and therefore simplifying the app as much as possible. This will make our new users feel comfortable.
Great post.