Initially I really wondering about the intention behind this new style of messages (casual and personal, lots of "we"), but now I think they are trying to get people used to the idea of "operating system as a service". It seems likely that this is where all these "We've got an update for you, just sit back ;-)" style of messages come from. Curiously, the bluescreen talks about "your computer" having an issue, though, with a sad smiley, no less.