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Let's forget childish arguments of who will do what to punish Google. Noone will do anything; Congress in US is unable to call in top execs to answer questions, meanwhile EU $5B penalty is a slap on GOOG wrist. They may as well start a child kidnapping ring tomorrow and it would take years before any LE would get to the bottom of this in such huge corp.

Users won't stop using Google because its good enough. Advertisers won't stop paying for AdWords because these yield good enough results. But Google purpose is not finding information; it is rather to search thru a huge mess (that loosely organized internet is) and find info to a good enough extent. So other than Duck Duck Go, who is working on search and what other alternatives do we have today, and will have in the near future, please?

Anyone?



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