>Offering the chance to shill for part of your shift, and offering this only to an elite who're able to do it effectively, is a really clever social exploit. Will it continue to be allowed? Maybe. It's very much the kind of thing that's bending 'the rules' for their benefit, and to do it properly you kind of have to be Amazon.

That strategy or similar has been going on for a long time, Amazon isn't doing something unseen before and they are probably just copying it from what they've seen. I've seen a local utility run an ad featuring claimed employees talking about their employer/company in a positive on television.

I've also seen similar ads from an oil industry company, and others.