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Did Jobs prepare those statements? Probably. Caching is the secret to articulacy. I think the human brain is just too damn slow to come up with really good things to say on the fly. You have to know about it, think about it, talk about it. Again and again. You have to know what people will ask you.

I think that even if you are a bad public speaker you can compensate with good preparation. You can fine tune and cache your answers. It’s hard work but it pays off.




I also think it's because Steve Jobs thinks about that kind of stuff all the time. It's something he's genuinely interested in.

If you ask me a difficult and deep question about a topic I think about all the time, I'll probably come up with a nice and concise answer.

I really think a good CEO is someone envisioning the future all the time. That's what makes the difference. Once you know where you should go, execution comes naturally.


Also called the "5 Ps", Prior Preparation Prevents Poor Performance.


Steve Jobs is both a salesman and CEO. He needs to think so much about what the company does that the answers come easy, he also is very curious and had read a lot.

I thought I was a bad writer(in other language, not English) until one day I won a contest,over 400people without effort, I just loved the topic so much words flew as a torrent, faster that I could write it down.

He(Steve) loves to be on the spotlight, and show them how fantastic is what they have done.




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