Except for when the content wasn’t included. That was the problem with RSS. It could never decide whether it was supposed to be distributing the content or distributing notifications of the content.
That decision was made by the drive for “pageviews” both by ad-driven pages and others that just wanted to know how many people were reading.
It was also made because quite a few services used RSS feeds for uses like auto posting bots and what not, where they got information from a blog/news site and posted about on their forums/social media service. In those cases, you didn't want it to post the full article.
That decision was made by the drive for “pageviews” both by ad-driven pages and others that just wanted to know how many people were reading.