Of all the FAANG companies, Netflix is certainly the one with the most benign societal impact. They provide entertainment. They don’t take a lot from the consumer to do it. It’s entirely reasonable to use a viewer’s watching history to show them things they might like. It’s less defensible to take someone’s web history to show them things they probably don’t want (ads), track people using facial recognition, turn a blind eye towards work conditions at Chinese suppliers, or treat workers like shit while crushing mom and pop retailers in their wake. Even worse is encouraging people to share things about their lives and using it to hypertarget ads.