The Tesla PR machine has done everything it can to build hype and expectations, that didn’t come out of nowhere. As for don’t buy the car, given the increased rate of refunds, clearly that’s the trend. It is a bit silly though, for a business with a sky-high market cap to adopt a take it or leave it attitude about the sales they so desperately need.

The market also speaks by shorting Tesla, and with TSLA volatility on par with a cryptocurrency.