You don't offer non-profits discounts because you necessarily agree with everything they do. Rather, you offer the discount because you agree with the entire concept of "non-profits".
Your opinion of a particular non-profit doesn't come in to play. And by being a way of donating without having to take sides it can actually be a benefit to you -- some businesses have been hurt by who they choose to support.
By offering a blanket discount to charities, you offer support to organisations trying to do good (even if you disagree with their definition) in a non-partisan way. Some of your customers will support some of them, others will support others.
Nearly all of your customers will support one cause or another. How could you choose? Non-profit discounts allow you to support good works without having to.
Your opinion of a particular non-profit doesn't come in to play. And by being a way of donating without having to take sides it can actually be a benefit to you -- some businesses have been hurt by who they choose to support.
By offering a blanket discount to charities, you offer support to organisations trying to do good (even if you disagree with their definition) in a non-partisan way. Some of your customers will support some of them, others will support others.
Nearly all of your customers will support one cause or another. How could you choose? Non-profit discounts allow you to support good works without having to.