Reading this comment thread is hilarious to a degree. I think that it really highlights how much noise gets thrown into a discussion when your naming becomes too relatable. Essentially bike shedding of theory discussion. If the Efficient Market Hypothesis has been called the “Fundamental Market Property Hypothesis M = H” or similar I doubt most would have made the comments they made. But because “efficient market” sounds to relatable most feel that they can comment without even knowing what the specifics of the EMH are.