Unfortunately, with Netflix, Hulu, Tivo... I am never in short supply of things to watch on TV that isn't crap. All six seasons of Lost, that's a lot of time gone on!
I hope you realize you just said watching Lost is more important than developing your product. All six seasons will still be there next year, and if your product is a success, you'll have all the time you want to watch them.
But there are other non-programming things to do like clean the house, buy groceries, pay bills, etc that need to be done that should be higher priority than watching a movie. Movies are for the weekends and for people who get a fat paycheck every two weeks and need to unwind after a long day at work.