> I don't like the idea of Tim Cook going to BMW just because he drives and likes BMW however... I think it's a bad way to make decisions.
No, I think that's OP and you reading too much in that tidbit. The original quote was this:
BMW was long Apple’s top choice, given its focus on
high-end but mainstream products, former employees said.
Many Apple executives, including the company’s chief executive,
Timothy D. Cook, also drive BMWs.
So BMW was a top choice not because many execs are driving them but because it's a luxury premium auto brand and sells quite well - which is very similar to Apple brand consumer electronics.
Also, Jony Ive is a car guy, he loves Aston Martins, Bentleys, Saabs and Land Rovers and have a huge collections of them. By your logic, it'd be a "bad choice" to consider Aston Martin simply because Jony Ive loves them :)
No, I think that's OP and you reading too much in that tidbit. The original quote was this:
So BMW was a top choice not because many execs are driving them but because it's a luxury premium auto brand and sells quite well - which is very similar to Apple brand consumer electronics.Also, Jony Ive is a car guy, he loves Aston Martins, Bentleys, Saabs and Land Rovers and have a huge collections of them. By your logic, it'd be a "bad choice" to consider Aston Martin simply because Jony Ive loves them :)