I don't think that it relates to you, but maybe just for others: "better user expirience" is not something without it your website could work. If this means handling PI (for analytics (GA way, not local) for instance), you cant just flush it down the legitimate interest.
Over the thumb: you can use it for things were you need PI for your service to work, it is normal, that you request address if you operate the online shop, you can't deliver the goods without it, while analytics is something users don't need and is not required for your service to operate.
I was just writting complaint letter to my phone/isp company where they showelled marketing, questionars, threat assesment (not IT security, customer assessment) analytics and few other fishy things into legitimate interest, without even providing information about which data they use and why exactly. Legitimate interest is a really nasty thing and it is hard to get it right, it is not free "get out of jail" card.
Over the thumb: you can use it for things were you need PI for your service to work, it is normal, that you request address if you operate the online shop, you can't deliver the goods without it, while analytics is something users don't need and is not required for your service to operate.
I was just writting complaint letter to my phone/isp company where they showelled marketing, questionars, threat assesment (not IT security, customer assessment) analytics and few other fishy things into legitimate interest, without even providing information about which data they use and why exactly. Legitimate interest is a really nasty thing and it is hard to get it right, it is not free "get out of jail" card.