It's something privacy advocates have been asking for, for years, and Facebook have been completely ignoring them. Generally they have responded with the exact opposite of what privacy advocates would wish.
Right. If FB really cared about another thing that privacy advocates asked for for several years, it wouldn't still stick to its harmful "authentic names" policy that affects vulnerable people more. This is just FB doing something because it has to, and is trying to use it to prop up its reputation a bit.