+1 to this. You have to realize that over a billion users use gmail. You can't possibly imagine that prioritizing .0000000001% of users that know about something like filtering on custom headers is remotely good decision-making against all the other work being done that helps the majority of users.
What percentage of users would even know what a custom header is, much less ever attempt to match one?
Is that what one would call a basic feature lacking from Gmail, for its lack to guarantee a "seriously?"?