> If you add up random costs you are confronted with during the whole process of flying with them they aren't even that much cheaper.

I'm sorry but that is nonsense. I live abroad so am a frequent flyer back (say 5 or 6 times a year at regular intervals) home, for the past 5 years. I always compare the prices, never once have a rival airline beaten Ryanair. I've never had a bad issue either.

Personally as a 6ft 2 guy I love that they don't have seats which can recline :) the bane of my life on other airlines.