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To do what? Facebook uses user data to, run Facebook, do research (train machine learning which uses de personalized data), and show ads. If they aren’t showing ads what other things are you expecting them to do that you find problematic.


  To do what?
In case you ever stopped paying; and because stopping displaying ads _and_ stopping tracking was more work than just stopping display.


They could just sell your profile to advertisers so you could get targeted ads on non-Facebook sites.


To get more money??




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