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i m kind of surprised that they have not asked these questions to google. Also:

- Making ads relevant means less ads overall for the user

- It would cost $20 / year and no studies show that users would pay anywhere near that. It reasonable to assume its impractical

- Subscription-premium services rely on a small number of fans to pony up (usually significantly) for the rest of users. afaik facebook does not have such a mass of hardcore, passionate fans.

- More generally there is no evidence that subscription users are happier.



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