I usually register on non essential websites with a custome address like website.com@domain. Over the years I experienced several hidden data breaches as I look once in a while into my spam folder. This regulation gives me as a customer a good feeling as businesses are required now to think hard about their data protection strategy. As a business owner I have no problem answering these requests as I designed my software with data protection from the get go. Now it’s at least a requirement for all businesses which is good. This is a huge benefit for the consumer.