Won’t adding round trips to the process (by sending letters indicating you’re delaying) just waste more of your lawyers’ billable hours?
Anyway, the main target of this legislation are the hundreds of businesses you’ve never heard of brokering your personal information. I doubt they have salesforce leads for each person they track, and I think most people want to see that entire industry collapse.
Similarly (in terms of regulatory burden, not consumer sentiment), most legit consumer businesses rely on razor thin transaction costs. Spending any additional per-customer human time could be the difference between profit and loss.
To see the problem, consider what would happen if you walked into any store with affinity cards, and handed this letter to the manager.
> Won’t adding round trips to the process (by sending letters indicating you’re delaying) just waste more of your lawyers’ billable hours?
There are only four requests in this letter, and they were written by a PWC consultant to appear as intimidating and confusing as possible, so a small business that does not have easy access to legal advice would not find it difficult to convince a regulator as such.
That said, a lawyer can help you identify them and ignore the rest. For the cost-conscious, spending time on the ICO's website will also help you discover them so that when you talk to a lawyer you can be efficient with their time (and therefore your spending).
> most legit consumer businesses...
Most consumer businesses do not keep very much personal data, if the cost of understanding this letter within three months would cause a company to go into administration then they were going to fail anyway.
> the main target of this legislation are the hundreds of businesses you’ve never heard of brokering your personal information. I doubt they have salesforce leads for each person they track
I don't agree with this at all. Who do you think the "main target" of this legislation is?
Anyway, the main target of this legislation are the hundreds of businesses you’ve never heard of brokering your personal information. I doubt they have salesforce leads for each person they track, and I think most people want to see that entire industry collapse.
Similarly (in terms of regulatory burden, not consumer sentiment), most legit consumer businesses rely on razor thin transaction costs. Spending any additional per-customer human time could be the difference between profit and loss.
To see the problem, consider what would happen if you walked into any store with affinity cards, and handed this letter to the manager.