Similar situation with Amazon Tickets, they threw money at it, then abruptly stopped. I imagine they do this a lot in a lot of industries to see what sticks.
Don't forget about Amazon Local Register, a common theme among all these failed and summarily canned offerings is Amazon was going up against an industry where the core business was relationship based between vendors and venues/businesses, with small margins after everything is said and done.
Amazon seems not to want to eat its lunch forever outside its artificial book subsidies. If a product isn't net positive within 2 years, its off to the chopping block.