That's one reason why a business must have a competent CIO on the management team.
Sometimes you can let the apparent changes ride, since they are politicing between other senior members of the team; sometimes you can simply say, "No"; and sometimes you must explain the cost of what will be thrown away, how it will affect morale, and how long pivoting the team, re-motivating them, and delivering will cost.
You average CEO, finance, marketing, and sales honchos will not understand these things without an interpretation into their language.
Sometimes you can let the apparent changes ride, since they are politicing between other senior members of the team; sometimes you can simply say, "No"; and sometimes you must explain the cost of what will be thrown away, how it will affect morale, and how long pivoting the team, re-motivating them, and delivering will cost.
You average CEO, finance, marketing, and sales honchos will not understand these things without an interpretation into their language.