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> I feel like they advertised fb as an altruistic platform

Zuck's "Facebook's mission is to give people the power to build community and bring the world closer together" always felt like a stretch. If they were altruistic, they would be a B corp or a non-profit, not a Delaware-based C corp. Never forget that companies are run by Boards and that your data can be reappropriated if the company is merged with another.

Hell, even Enron's mission statement was:

> We treat others as we would like to be treated ourselves....We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness and arrogance don't belong here[1]

> when in reality, I was just a means to marketing dollars and they fed whatever altruistic lines they wanted to keep me coming back.

Meh. It's marketing. You typically don't tell the most attractive person your worst qualities when they first see you. You try to make a good impression by highlighting your more attractive qualities and staying quiet about the others.

The NSA doesn't tell you it's watching all of your internet activity and correlating it to build profiles on you and your 6 billion fellow great apes. The NSA's marketing is to try and make you forget that it's there, one of the reasons it was dubbed "No Such Agency". When the CIA and the NSA do make their rare public statement, they talk about themselves as the "intelligence community".

BP doesn't advertise itself as a cost-cutting, Deepwater Horizon spilling, exploding rig megacorp. They advertise themselves as the company that saved the Gulf Coast from near permanent economic collapse.

VW doesn't advertise itself as a lying, massively polluting company that makes more cars than any other. They advertise themselves as the "people's car" that is small and cute and sleek. Oh, and they lied that one time, but they learned from their mistakes and they are making amends.

[1] http://www.nytimes.com/2002/01/19/opinion/enron-s-vision-and...



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