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They may not realize, but they really badly reinforce why people leave.

If you try and deactivate, there’s a horrible series of hoops to jump through which just make the service feel so desperate.

If you minimize your usage, you get flooded with desperate emails trying to convince you to login.

If you’ve stepped away out of fear it’s becoming a low-grade attention merchant full of bad practices, these tactics just reinforce the idea that you really really are doing the right thing backing away.



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