We are on the very top of that hype curve, a few of years from now we'll forget how absolutely stupefied we were when ML gave us models that "can X better than humans" and the enthusiasm will give way to a feeling of "I overpaid for this". It happened before with databases way back when, then with specialist systems, then ...

The only difference is now the layperson hears about it with an astounding frequency. I don't know, maybe that will make things different but I can't see it having any other effect than making that 'disappointment crash' harder