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> Imagine you build an AirBnb like solution limited to Switzerland market. AirBnb will eventually come and eat your lunch.

Not true. Domestic alternatives are often preferred over foreign competition. Two examples that leap to mind are eBay and Uber. Both failed in Japan because people preferred Yahoo! Japan auctions, and the Japanese taxi system. eBay and Uber can't compete there.

To take it down to the niche level, the big national real estate blogs all failed in Houston because they can't compete against HAIF or Swamplot.



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