I'm suggesting your first scenario is the sane one for consumers. Kodak's value-add would be the tools to help you get the hash onto the immutable public record (and giving you control of the private keys that let you reassign ownership of this digital asset), presumably by integrating it into its cameras and photo-processing services, or providing a friendly Kodak-branded web frontend. If they go belly-up, you still have the keys and therefore can still transfer/prove those rights using somebody else's tools. You still want things to be trustless and decentralized because the whole point of such a system is to avoid costly records-digging to prove your rights in court. Unless you can continue to re-assign rights after Kodak gets bored of running its non-distributed, non-trustless sytem, you're back in the dark ages trying to prove things with photocopies of written contracts and so on.

You're right that they wouldn't be adding much value, and therefore couldn't extract much profit. That's why they're not doing that, and are instead issuing tokens.