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Does that even work, though? We all comment critically here when we see politicians or company CEOs pulling fake-apologies. But since fake-apologies happen, I guess they must be buying the performers something...


I bet it would work in a smaller setting, like a hiring interview where the scandal came up. It wouldn't be worth doing something like now and in public while there's attention on him.


The key is to be sincere. A fake apology would be a terrible idea.




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