I can't help thinking that sometimes scientific and "lay" use of a word diverges beyond repair. With a linguistic hat on, who is to say who is right?

e.g. "energy", "weight", "hacker", and within the linked article "fetish". (In a sentence which also displays ignorance of the difference between smartphone and feature phone...)

The article is excellent, but I guess I'm saying in some cases you can try to re-educate while in others you just have to accept that there are multiple meanings of the same word.