I think it is tapping into the concerns of some, like for instance Alan Kay, that television, apps, screens, media, etc have successfully captured a good portion of the attention span of a very wide swath of our population. It questions whether or not this is a good thing, especially for kids, and whether they would be better served removed from this exposure, or if isolation in itself presents risks..ie social development. I guess I agree with the sentiment, but I don't think people need to go to the extremes. The 'extreme' thing I did was get rid of the T.V., so basically I'm the only person with kids that I know that does not have one in their living room...I guess that's weird enough?