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’Interests’ are more complex and layered than that. Am I interested in going to the gym or is the underlying interest to feel healthy and fit? A brain may be easily misled to believe an expensive colorful drink would satisfy the interest to feel healthy. Maybe the brain kinda knows it should do x to really be healthy but y is easier. It might advertise to its brainy friends that y ‘ is pretty good in fact!’ to legitimize its preferences.

It’s your own responsibility to decide what to want and what not to want, but these days it’s pretty hard to fight the hundreds and hundreds of brightest minds that work full-time to convince you to like something. They know much more about the inner workings of your brain than you do, and you might not be equipped to tip the odds of manipulation in my favor.

I recently deleted Facebook and it was a real mind blower to realize how much they impacted my brain chemistry even though I didn’t feel like I used their service much. Since then I’m even less trusting of corporations armed with big data, big brains, big money and supposedly aligned incentives.



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