- If you care about the job, do a little bit of research about the company. What does the job posting focus on and how do you align with that? What's their engineering stack and when have you worked with those technologies? This isn't "required" (i.e. you can certainly find jobs by mass-sending the same generic intro) but investing a little time in finding out about the company goes a long way towards telling them that they should take the time to find out about you in return. I also think this helps with the question of tone -- you probably won't go wrong matching the tone of the job posting itself.
- Make it easy for them to see if they want to hire you. Include your resume and make it easy to read (a short, well-formatted PDF is great). Include a direct link to your GitHub/portfolio/etc. If you don't have any public work, just say so and give them a Cliff's notes instead -- "Most of my recent GitHub contributions are private, but for the past six months I've lead a team of four developers in developing a new widget using React, Redux, and ES6, which I see is a close match to your tech stack."
Two key takeaways (in my opinion):
- If you care about the job, do a little bit of research about the company. What does the job posting focus on and how do you align with that? What's their engineering stack and when have you worked with those technologies? This isn't "required" (i.e. you can certainly find jobs by mass-sending the same generic intro) but investing a little time in finding out about the company goes a long way towards telling them that they should take the time to find out about you in return. I also think this helps with the question of tone -- you probably won't go wrong matching the tone of the job posting itself.
- Make it easy for them to see if they want to hire you. Include your resume and make it easy to read (a short, well-formatted PDF is great). Include a direct link to your GitHub/portfolio/etc. If you don't have any public work, just say so and give them a Cliff's notes instead -- "Most of my recent GitHub contributions are private, but for the past six months I've lead a team of four developers in developing a new widget using React, Redux, and ES6, which I see is a close match to your tech stack."