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It should have been impossible to make a decision on something like this without first solving the fundamental problem of giving users control over data consumption.

Just try visiting a web site or installing an app on your phone, while using a limited-data or pay-per-use plan (such as a typical cell phone plan or international “data roaming”): you will rack up insane costs BEFORE you have any idea how much data was going to be required for what you wanted to do! That’s insane!!

There is no practical way to find out how much data an action will take, no regulation of web sites and apps, etc. to force them to invest in minimizing their data footprint, and tools such as content blockers are fought tooth and nail in the name of “revenue” and other such crap.

Ironically, the idea of paying more for an Internet “fast lane” is exactly what companies should have done — to their own employees, investing in R&D to make their sites smaller, faster, with better experiences for everyone. Instead, those same companies will probably shovel the same money or more, except into ISPs and other entities to make their bloated experiences “fast”.



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