I am data scientist at ParallelDots , the company that has launched this Excel plugin. We realised that a lot of people want to use Machine Learning solutions like keyword extraction, sentiment, emotion etc. on Excel itself where they collect data. Here we have made such facilities accessible as Excel formulae where you need zero programming skills to use them. We have provided a free tier where you can try it out. I am happy to answer any questions about the functionality.

Great - wonder how do you guys hold sway amidst tough competition from Amazon and Google for text analysis solutions? It's a tough world out there for startups in this space.

If someone can assure me that my data will be secure while using these cloud based solutions, I will be happy to pay a premium for accessing such services. Unfortunately, both Google and Amazon provide no such guarantee which makes it difficult for a financial organization like mine to use it and therefore, I feel if you guys can provide an on-premise solution in the form of an excel plugin, that could be killer!

Wow, this is something unique and frankly a really practical use case! There are lots of ppl who use Excel and haven't been exposed to revolution going around in the AI field.