I think a lot of people would consider that linkbait. Not revealing the contents of something. The appeal of mystery. Is that not bait? Manipulation?

A lot of these people would be wrong.

What are these well-known essays about, judging from the title alone? If they were linked on HN, would you like the titles changed?

As we may think

A modest proposal

Unto this last

Total eclipse

The emperor's old clothes

The cathedral and the bazaar