And it works, depending on who you are trying to reach.
I know that this article has me completely convinced that Jay could be extremely effective assisting with any of my projects. Much more so than any Ivy League diplomas, years of experience or lack thereof, glossy brochures, testimonials, or other conventional marketing tools. And it's significantly more effective than any FizzBuzz quiz I could administer to potential candidates.
For all the foibles of business politics, expert opinion from within the organization is extremely persuasive when it's available (though an organization that really needs Jay's services because they have no internal experts would have a hard time using this article).
I know that this article has me completely convinced that Jay could be extremely effective assisting with any of my projects. Much more so than any Ivy League diplomas, years of experience or lack thereof, glossy brochures, testimonials, or other conventional marketing tools. And it's significantly more effective than any FizzBuzz quiz I could administer to potential candidates.
For all the foibles of business politics, expert opinion from within the organization is extremely persuasive when it's available (though an organization that really needs Jay's services because they have no internal experts would have a hard time using this article).